Do you ever feel that way? That you wish you had videotape about what really happened to break an endless debate?
Dueling opinions can lead to debate on top of debate.
And then, in the heat of verbal banter or battle (take your pick…you know the culture at your workplace), whose opinion wins, anyway?
Is it the louder one? The biggest, most prominent group? The person who’s highest in the hierarchy? (And is the outcome of the debate always essentially the same?)
The next time debate breaks out, get the video out.
Best way to make an internal sale, a Seth Godin post, includes a short video by Ji Lee of Google that makes the point beautifully, in two to three little minutes.
In the video, brief man-on-the-street interviews with a series of customers show that very few know the difference between a browser and a search engine. Not that the difference matters to everyone Lee talks to, but if it does to you, the video makes a powerful point about the confusion.
It also shows that it’s not safe to make assumptions and proceed very far in the product design or process improvement cycle without checking those assumptions out.
If you work in a business, who are the people whose opinions count for debate-breaking purposes (or better yet, debate-preventing purposes)?
Lee’s video is a fast, fun, and powerful one to see. One can only imagine how quickly this particular video ended internal debates at more than a few companies.
You can create your own debate-breaking or debate-preventing video with a sample of customers.
Start by answering these questions:
1. Who are the customers?
2. What do you think they want or need with this product or service, specifically?
3. What assumptions are you making that you need to check with them?
Then let the video speak.
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