The four things you must do to connect for success
March 31, 2010Connections can make you if you have them.
They can break you if you don’t.
Connecting is the fourth of Seven C’s, seven stages you move through when you turn a good idea into focused action, successful implementation and, eventually, celebration of great results.
They’re also covered in this blog post, Let the Seven C’s carry you from early idea to ultimate success.
To connect for success and results follow these four basic steps:
1. Strategize
2. Think creatively
3. Be prepared to make an exchange
4. Plan ahead – things always take longer than you think they will
Let’s take a closer look at each step:
1. Strategize
You have a vision or goal, however well- or loosely defined it is now.
And so, with that goal in mind, what resources do you believe you need for success?
Of these, what do you already have?
Now, what gap is left that you need to fill?
Consider whether you need connections to help you:
- Build your market
- Find the right people to work for you
- Get the money you need, in the right flow
- Find the right materials at the right price
- Get the right information easily
- Test and refine your product or service
- Figure out the easiest way to make the product or service for your customers
Once you know the reasons you need connections, you can start to plan where and how to get them.
2. Think creatively.
Remember a time in your life when you were especially resourceful, perhaps at a time when the odds seemed to be against you.
What connections did you need to make success happen?
How did you create or find them?
You be just as creative and resourceful now.
Who or what can most easily lead you to the resources you need – whether people, money, materials or information, or best methods – to get the job done?
3. Be prepared to make an exchange
There’s a big difference between reaching out and actually connecting.
You can attempt to make a connection, but it’s not something you can directly control.
What’s in it for the person you’re trying to reach, to connect with, to help you?
They may do it out of the goodness of their hearts, but the odds are that they’re very busy, too.
To get their time and attention, what do you have or can you offer that can help them meet one of their goals?
Keep their needs in mind as you try to make or grow a connection that will serve both of you well.
4. Plan ahead – things always take longer than you think they will
Making connections, like many things in life, takes longer than you expect.
For example:
- Someone you hope to meet and get advice from has a calendar that’s impossibly full.
- Another person turns out not to be the right resource, at all, but has an idea of someone else who may be able to help you.
- Still another person has a competing project, and can’t help you now.
You see how this goes.
Reaching, finding the time to try to connect, and then actually connecting often takes far longer than you hope.
Start now to have the connections you need, when you need them.
Create the right conditions for connections to thrive. Your connections and grapevine will grow when you’ve seeded and tended it well.
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